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About Us


ValetPRO is all about car care, customer satisfaction, top class support and earning customer loyalty. We are dedicated to supporting our resellers and delighting our customers with a range of top quality car care and valeting products, coupled with expert advice, that is second to none. Our vision is to produce the highest quality car care products and to be the trusted brand of choice for retailers and car care enthusiasts everywhere. Our core values are as follows:

  • Customer satisfaction: We listen to our customers and put them at the heart of everything we do.
  • Quality: We take pride in our products and subject them to rigorous inspection and testing before release, ensuring that the highest standards of quality are achieved.
  • Respect: We treat all customers, suppliers and staff as we would like to be treated ourselves, with fairness, courtesy and respect.
  • Innovation: We value creativity and are constantly looking for new ways to improve our existing products or develop new ones.
  • Finding solutions: We work hard to develop practical and effective solutions to problems as they arise.
  • Trust: We aim to be open, honest and transparent in everything we do.
ValetPRO was founded in 2005 and we’re over the moon with the progress we’ve made since then and couldn’t be prouder of our achievements… so let us boast about them a little. Here are a few key facts that you might be interested to know about ValetPRO:
  • ValetPRO is a strong and rapidly growing manufacturer of car care products based in the UK.
  • We are specialists in pH neutral formulations.
  • Using our know-how and experience we’ve developed a wide range of safe and efficient cleaning products. This means that delicate surfaces such as chrome, polished aluminium or magnesium wheels can be cleaned without fear of corrosion.
  • We have retailers scattered across the globe with a particularly strong presence in Europe.
  • pH Neutral Snow Foam, Bilberry Wheel Cleaner and Dragon’s Breath are our most popular products.
  • Unlike most car care manufacturers, we develop our products ourselves.
  • We’re also one of few car care manufacturers that doesn't sell to the end-user -we prefer to focus on supporting our retailers rather than becoming competition for them.
  • We’ve been known to spend a long time perfecting a new product. Quite a long time. In fact, we spent an entire year developing Purple Passion until we were satisfied that it was perfect.
  • We’ve had our labels translated into eight languages to assist our retailers and consumers.
  • We’ve acquired retailers in thirty-four countries.
  • Whilst some of our products are bought in, we’re proud of the fact that most are made in-house.
  • ValetPRO currently employs twenty people, however we often take on temporary staff to help see us through our busy season.
  • We’ve been told we have an incredible turn-around time. This usually averages at under a week.
  • Our brand has been featured in various different media publications including Top Gear, Autosport, Detailing World, Modern Mini and EVO magazine amongst many others.
  • We are strong supporters of BEN, an automotive charity.
  • We’re very involved in sponsorships and are currently supporting George Karellas. You can follow his projects from our blog.
  • In 2010 we’d moved into our first warehouse in Framfield.
  • In 2012, we moved into a warehouse in Golden Cross, where we quickly expanded into an adjacent second warehouse.